and so the adventure begins..

Posted by on Feb 6, 2015 in Blog

Things have been changing around here a bit lately and it’s meant I haven’t been able to give much time to my blog. I just wanted to pop in and say hello and update you on what’s been happening and let you know why it’s been so quiet here lately!


Some of your might know that back in July my wonderful man and I got engaged. Shortly after we decided to move from our home in Hampshire to New York City. The following months were filled with forms, visas, travelling and lots of planning, not just for the move, but for the wedding too!

At the end of 2014 we moved to New York. I’m not sure where this change is going to lead me, but I’m super excited for 2015, it’s adventures, possibilities and finding out what New York City has to offer! I’m going to try and get back into blogging my inspiration and work, but as I continue to find my way in my new life in NYC things might be a little irregular here.


Images copyright Jasmine Dowling
*currently obsessed with brush lettering and hers is incredible, check it out!*

I just wanted to say thank you for your support and please bear with me while things settle down.

I hope 2015 is treating you well so far, I know I’m a little late saying this, but here’s to a great 2015!


Surtex 2014

Posted by on Jun 9, 2014 in Blog

Wow, I can’t believe it’s been 3 weeks since Surtex already! Sorry it’s taken so long to post my follow up blog post but between flying home from New York, to France and back for a family wedding and doing all my follow up, it’s taken me a while to process it all!

Let me start with this, Surtex was an incredible experience. This time last year I was reading all my favourite Surface Pattern Designers blogs about their time at Surtex and just knew I wanted to be there the following year. So, in November I took a huge leap and applied to exhibit. For the 5 months that followed I worked non-stop creating new work, planning my booth, creating a new website, marketing, finding dream clients and much much more. Diving in meant I really had to learn on my feet, there was a lot of googling, spreadsheets and checklists, and I’m pleased to say there weren’t too many disasters along the way!

Surtex is held in The Javits Center, a huge convention center located in Hell’s Kitchen in NYC. The show is held at the same time as The National Stationery Show, The International Contemporary Furniture Fair and more great design and gift based shows.

Rosie Simons - Surtex 2014 - Javits Center

I spent a lot of time planning how my booth would look, having never been to the show it was hard to imagine how these things would look in real life. Luckily the booth measurements you are given are very accurate and there are lots of lovely people who have blogged about their experiences and given super helpful tips. At first I found it hard to decide how I wanted to make my booth look, but I was super pleased with how it turned out. The feedback I got on my booth design was great, and made all the time I spent working on it worthwhile. One of my favourite comments from a visitor was “I wouldn’t have picked you as a first timer” which, as a first timer, was wonderful to hear!

Rosie Simons - Surtex 2014 - Outer View Rosie Simons - Surtex 2014 - Full View

One of the best things about the show for me, as a fairly new designer, was getting my designs seen and seeing that people liked, stopped for and got excited about my designs. Working on your own can leave you in a bit of a bubble, so it was great to see that the work I have been creating is something that people love and want to use on their products. I can’t wait to get started to creating more and working together with great people I met at the show!

Rosie Simons - Surtex 2014 -Rosie Simons - Surtex 2014 - Booth Details Rosie Simons - Surtex 2014 - Right Side

I loved being in my booth, it was wonderful being surrounded by my patterns, so beautiful and bright. Lots of people told me they could tell I poured my heart and personality into my designs and I felt so at home in my booth, I really didn’t want to have to tear it down at the end of the show. Everyone else pulled down their booths so fast, and I just stood in my booth not wanting to take it apart or for the amazing experience to come to an end!

Rosie Simons - Surtex 2014 - Working Hard Rosie Simons - Surtex 2014 - Booth Overview

I want to say a HUGE thank you, to the wonderful Claire Lordon, who helped me out in my booth! Here she is in a gorgeous red dress that matched our fruity booth snacks perfectly..!

Rosie Simons - Surtex 2014 - Claire LordonI also want to say thank you to my wonderful boyfriend, for supporting me throughout my journey to Surtex and for helping me set up and pull down my booth, I couldn’t have done it without his tallness, carrying and IKEA furniture building skills and of course, his calmness and support!

So, Surtex, it was an absolute blast and I hope to see you again next year!

P.S If you follow me on Instagram and wondered what all the celebratory donut eating in my booth was about, here’s a little story about. A friend of mine, Lara, has a great career celebration process where every time she achieves something she eats a donut. It’s an awesome way of marking achievements, so I decided to give it a go, I mean who wouldn’t want to enjoy a delicious donut after months of hard work and 2 long days of booth setup?! You can read about Lara’s donut story here.

Rosie Simons - Surtex 2014 - Celebratory DonutImages copyright Rosie Simons 2014

2014 Look Book

Posted by on May 10, 2014 in Blog

I’ve created a Look Book featuring a selection of my patterns on dream products for my debut at Surtex. It’s such fun mocking up your patterns on products and seeing the designs come to life! I’m so glad I found the time to create this Look Book and I hope you enjoy browsing it as much as I enjoyed creating it! You can view the embedded version below or view it on Issuu here.

I so want a bicycle with one of my patterns on now! Wouldn’t that be awesome?!


Posted by on Apr 28, 2014 in Blog

Super busy preparing for Surtex.. here is a little sneak peek at what has been going on around here, including new patterned business cards, props for my Surtex booth, cards my mum and sister made with my PaperCrafter card kit, lots drawing and recolouring prints!

Rosie Simons Business Cards Rosie Simons Notebook Rosie Simons Surtex Prep Rosie Simons Drawings Rosie Simons PaperCrafter Cards Rosie Simons Surtex Prep Rosie Simons Drawings Rosie Simons Surtex Prep Rosie Simons Flight of Fancy

1 month til Surtex!

Posted by on Apr 18, 2014 in Blog

Today marks 1 month until Surtex opens! (just terrified myself mildly typing that)

It’s been a crazy few months but things are finally starting to come together and I can’t wait to share all my new designs and see the fruits of my labour when my booth comes together!

Below are a few of the designs I’ll be showing, along with many many more!

Don’t forget to stop by if you’re at the show, I’ll be in Booth #250!

Rosie Simons Surtex Booth 250Rosie Simons Surtex Booth 250Rosie Simons Surtex Booth 250Rosie Simons Surtex Booth 250Rosie Simons Surtex Booth 250Rosie Simons Surtex Booth 250Rosie Simons Surtex Booth 250Rosie Simons Surtex Booth 250

Images copyright Rosie Simons 2014

PaperCrafter Magazine

Posted by on Mar 28, 2014 in Blog

A while ago I did some work for PaperCrafter Magazine and now finally I can reveal the project as the magazine is on sale today! I created spring/easter motifs and patterns for fun spring crafting projects!

Rosie Simons for PaperCrafter

The magazine includes cards and fun motifs for creating your own spring easter cards, patterned papers and patterned decoupage papers! There are a variety of different crafting activities including decoupage, card making, paper wreathes and more!

Rosie Simons for PaperCrafter

You can view a preview of the magazine and some of the projects below on Issuu and if you’re in the UK you can buy it from your local store!

Images copyright Rosie Simons & PaperCrafter Magazine 2014